Wh We Are
The Jazzy Compass is a strategic PR and communications consultancy rooted in culture. Based in Dubai, but with a global view, we help brands navigate visibility with clarity, credibility and intent, translating identity across markets without dilution. Our work ensures strategic storytelling, allowing brands to show up with precision across various environments.
Founded by a UAE-born communications expert, Hiba Eid, The Jazzy Compass is more than just a consultancy. It also extends a bold, warm, and creative spirit. Named in honour of her children, the consultancy reflects charismatic direction and creative marketing communications that are as dynamic as its name.
With decades of collective experience across global agencies and culturally-led brands, we bring a considered and collaborative approach to communications. Our work is grounded in authenticity, built through partnership, and shaped by a deep understanding of cultural nuance, relevance, and long-term value.
Strategic by design. Cultural by instinct. Authentic by nature.
Meet Our Team
The Dials Behind The Compass
Hiba Eid
Founder & Managing Director
Hiba is a PR and communications expert with nearly a decade of experience across lifestyle, hospitality, consumer, and purpose-driven brands.
Raised in the UAE, and shaped by a multicultural perspective, she brings a considered yet creative approach to brand reputation, cultural positioning, and strategic communications, helping organisations navigate visibility with clarity, credibility, and intent across markets.
Thembalethu Zulu
Editorial Partner
Thembalethu is an experienced editor and former journalist with a proven ability in defining editorial direction and writing concise, engaging content.
She has led cross-functional creative teams, delivered data-driven content strategies, and managed high-stakes relationships with senior executives and commercial partners.
Ahmed Zaki
Strategic Clarity Partner
Ahmed is a strategy advisor with over a decade of experience across marketing, consulting, and brand architecture, focused on clarity, positioning, and direction.
Working closely with leadership teams, he helps define clear priorities, align brands and shape marketing to support confident, intentional growth.